Because conceptual art can exist in non-material forms, one could
argue that it is not only one of the most sustainable forms of creative
practice, but also one of the most radical in its potential to challenge
conventional thinking. To a tremendous extent, commercial media—whose
primary function is to persuade its audience to consume—influences
current prevailing thought. Conceptual art, by contrast, is often
non-commodifiable; the value of an idea can supersede conventional
methods of quantification, lending it a subtle, subversive,
status-quo-defying kind of power.
The notion that all ecosystems, cultures, disciplines and systems are
interconnected, and that we can cultivate a more efficient, healthy and
satisfying existence by appreciating more and consuming less,
run counter to the mainstream. In spite of the relentless promotion of
the consumer mindset, one can find ample evidence of the tremendous
human impulse to freely share and exchange information and other
commodities simply by perusing the internet (the most culture-altering,
wisdom-liberating development since Gutenberg introduced moveable type
to Europe in 1439). Practical knowledge—including instructions on
permaculture design, DIY, open source and appropriate technologies,
petitions and calls for political and social action—is disseminated free
of charge by those who, knowingly or not, describe a new social
paradigm based on reciprocity, fair exchange and mutual benefit.
German artist/activist Joseph Beuys (1921 – 1986) believed that when
individuals contribute to the betterment of society by infusing everyday
actions with creativity and reverence for nature then “everyone is an
artist.” He considered the fruits of such labor “social sculpture.”
I didn’t know about Beuys when I first set out to combine art and
science by seeking a degree in marine biology, then going on to study
scientific illustration. As the detrimental effects of reckless human
activity on the environment have become all the more obvious, my urge to
express the intangible, profound mysteries contained in the natural
world has intensified. My technical renderings have morphed into
multimedia “philosoprops,” works that challenge conventional boundaries
between disciplines and spark dialog around social, political and
ecological topics. While most of these pieces have a physical component,
their essence is really the ideas behind them—and these are free for
the taking.
For example, the concept behind my sonic fabric—a textile
woven from cassette tape overdubbed with intricate collages of
sound—alludes to the ultimate interconnectedness of everything. While I
wholeheartedly embrace opportunities to repurpose materials, sonic
fabric was not intended as a statement about recycling, per se. Rather,
the project was inspired by theories in quantum physics suggesting that
everything, at the most basic level, is composed of little more than
vibration. When all the vibrations are woven together, the result is one
exquisite, unified cacophony.
Like Beuys, I believe that by cultivating a relationship with nature
and by honing and engaging personal creative aptitudes, everyone can
become a catalyst for social transformation. While the powers-that-be
wage an insidious war on the freedom to share information, the
subversive force of cooperation and exchange is vastly underestimated,
even by those with the potential to wield it. Shifts in the course of
our culture depend on the quality of our thoughts. Everyone is a
catalyst.
Published at The Sustainability Review, April 19, 2012